Rural Bright Horizons Initiative

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Privacy Policy

Version date May 8, 2025

This Privacy Notice explains how Rural Bright Horizons LLC (“RBH”, “we” or “us”) collects and processes your Personal Data. Each time you use our Site, the current version of the Privacy Notice will apply.

By visiting www.ruralbrighthorizons.org (the “Site”), you acknowledge that you have read and understood the processes and policies referred to in this Privacy Notice and consent to our data collection, use, sharing and processing practices as set forth in this Privacy Notice.

The Personal Information We Collect:

Categories of Personal Data: Depending on the type of communication or transaction, we may collect and process the following categories of Personal Data directly from you:

  • Name
  • Gender
  • Date of birth
  • Postal address
  • Telephone numbers
  • Email address
  • Credit card, bank information or billing information
  • Data obtained from you in connection with this SMS service may include your mobile phone number, your carrier’s name and the date, time and content of your messages. We may use this information to contact you and provide the services you request from us.
  • Details about our contacts with you through email, SMS, U.S. Post, on the phone or in person (i.e., the date, time, and method of contact), details about donations you make to us, events or activities that you register for or attend and any other support you provide to us.
  • Any other relevant information you share with us about yourself, including your interests or your affiliations with other charities, community groups, your employer or a Rural Bright Horizons corporate partner.

With regard to each of your visits to the Site we will automatically collect the following information:

  • Technical information
  • Information about your visit
  • Location information

Personal Data we collect from other sources: We may collect Personal Data about you from other websites operated by us or services provided by us. This Personal Data may include:

  • Name
  • Email address
  • Phone number
  • Donation activity including other organizations to which you have made donations
  • Gender
  • Date of birth
  • Postal address
  • Number of children in the home
  • Country of origin
  • Income band
  • Total wealth band
  • Spoken language
  • Marital status
  • Birthdates of up to 4 children in the home
  • Family composition
  • Took advocacy action at other charity or advocacy group
  • Clicked on website of another charity

Personal Data we collect automatically: When you visit our Site, we collect the following information including:

  • IP addresses
  • Browser type and plug-in details
  • Device type (e.g. Desktop, laptop, tablet, phone, etc.)
  • Operating system
  • Local time zone
  • Cookie and Related Tracking Technology Data

How We Use Your Personal Data

We may use Personal Data for the following purposes:

  • To carry out our obligations arising from your membership or sponsorship, or any other contract entered into between you and us and to provide you with the information, products and membership services that you request from us
  • To provide you with information about our work or our activities
  • To fundraise in accordance with our internal policies and procedures
  • To organize events that you have registered for, and to provide you with information, and other materials, relating to the content of the event, the speakers, sponsors and other attendees
  • To process donations, sponsorships and purchases
  • To provide our newsletters and publications, provided you have given your consent
  • To respond to your questions and provide related services
  • To provide you with information about other events, products and services we offer that are similar to those that you have already purchased or attended, provided you have not opted-out of receiving that information
  • To tailor advertising that is presented to you on the Internet according to your interests, preferences and other characteristics
  • To respond to applications for employment
  • To transfer your information as part of a merger or sale of the business
  • To ensure that content from our Site is presented most effectively for you and your computer
  • Where we are required by law to disclose or otherwise use your information

Information we collect about you. We will use this Personal Data:

  • To administer our Site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes
  • To create a secure account for your donation history
  • To improve our Site to ensure that content is presented most effectively for you and your computer
  • As part of our efforts to keep our Site safe and secure
  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you
  • To make suggestions and recommendations to you and other users of our Site about goods or services that may interest you or them

Our Site uses third-party tools (such as Google Analytics and Adobe Analytics) to support the operation and performance of our Site and to analyze your interactions. These services may use cookies and collect usage data. You can opt out of tracking via the appropriate browser settings or by submitting a request to opt-out.

Children’s Personal Data:

We do not knowingly collect or solicit personal information from anyone under the age of 18 without verifiable parent or guardian consent. If you are under 18, do not send any information about yourself unless you have your parent’s or guardian’s permission. We will delete such information if found.

Categories of Parties to Whom We Disclose Personal Data:

  • With other RBH entities
  • With partners, suppliers, and sub-contractors
  • With trusted third-party service providers for payment processing, data hosting, and order fulfillment
  • With analytics and search engine providers
  • With other non-profits
  • If compelled by law or as part of business transfers

Sale of Personal Data and Targeted Advertising:

We may disclose certain Personal Data categories to advertisers and analytics partners via cookies and tracking technologies. You can opt out by clicking the “Your Privacy Choices” link at the bottom of our website.

Data Retention:

We will retain your Personal Data only as long as necessary to fulfill the purposes outlined in this notice or as required by law.

Your Privacy Rights:

  • Right to opt out of the sale of your Personal Data
  • Right to access, correct, or delete your Personal Data
  • Right to withdraw consent
  • Right to obtain a portable copy of your Personal Data
  • Right to appeal our decisions
  • Identity Verification: We may need to verify your identity to process some requests. Authorized agents may submit requests with proof of written permission.
  • EU/UK Residents: We will only process Personal Data where we have a lawful basis, such as consent, contract, legal obligation, or legitimate interests. You have the right to access, correct, delete, restrict, or object to processing, or to lodge a complaint with a supervisory authority.

Contact Us:

If you have any questions about our privacy or security practices, or if you wish to exercise your rights, contact us at info.ruralbrighthorizons@gmail.com.

Thank you for trusting Rural Bright Horizons LLC.